Meet Amanda

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EMPLOYMENT AND EXPERIENCE

Marketing Manager | Value Hub
Resource Recycling Systems | 2023 – Present

• Manages company rebrand, new website launch, marketing strategy, and $250,000 budgets
• Advises business development team on marketing and business strategy
• Creates processes to improve resource efficiency and communication
  across a remote workforce
• Executes daily content and design creation related to business goals

Communications Consultant | Communications Hub
Resource Recycling Systems | 2023

• Developed client communications strategies, including media releases, social media, content development, special events, and webinars
• Created procedures to operationalize communications work
• Identified goals to drive communications strategies

Director of Communications | Communications and Marketing Department
The Rapid | 2022

• Coordinate with staff and consultants for outdoor advertising program, marketing projects, short- and long-term planning activities
• Coach external relations team on strategic outreach strategies to maximize impact of interactions and build reputation with partners
• Evaluate audiences and develop tailored outreach and communication strategies to suit audience needs and advance project goals
• Build procedures to streamline and improve service delivery
• Act as public information officer, including media relations, crisis communication, and strategic messaging

Digital Content Coordinator | Communications Department
City of Grand Rapids | 2021 – 2022

• Managed the City’s website and social media accounts
• Collaborated with cross-departmental teams and community representatives to develop goal-oriented communication strategies
• Produced and developed print and digital content for city-wide campaigns
• Advised departments on integrated marketing communication (IMC) techniques that support internal and external needs

Communications Specialist | City Manager’s Office
City of Wyoming | 2020 – 2021

• Managed the City’s website and social media accounts
• Built and executed communication strategies in partnership with department content experts which included the production of print and digital content
• Managed crisis communications related to COVID response and a water system emergency impacting 300,000 residents
• Managed the Community Enrichment Commission: created meeting agendas, minutes, and marketing materials for events

Communication, Outreach, and Program Specialist | Mobile GR
City of Grand Rapids | 2017 – 2020

• Developed an IMC plan for the Sidewalk Snow Support pilot
• Designed educational print and digital communication campaigns
• Developed and executed communication strategies for campaigns including the DASH rebrand and Motu app launch
• Facilitated TDM training in alignment with Active Commute Week
• Managed $200,000 marketing contract, ensuring the use of brand management standards and Spanish translations

Civic Engagement Coordinator | City Clerk’s Office
City of Grand Rapids | 2016 – 2017

• Implemented digital communication tools to improve election worker management and coordination
• Designed and facilitated board and commission management training
• Increased applications for boards and commissions by 144% and election workers by 60% through equitable recruitment plans
• Redesigned and managed department web content
• Integrated 311 into the election day call center to increase capacity at peak times

Community Engagement Organizer | Development Center
City of Grand Rapids | 2013 – 2016

• Developed community engagement plan for Vital Streets millage projects
• Facilitated outreach partnerships with community organizations and presented planning updates to public for GR Forward
• Organized and guided kayak tours covering environmental, social and economic benefits of river corridor activation and restoration

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