In her Branding and Image Communication course, Amanda explored integrated marketing communications and consumer-based brand equity analysis. Below are examples of her work in this course.
Brand Story
The brand story project was a process to review a recent rebrand article and explore how the effort links to concepts of the brand.
Brand Comparison
The brand comparison assignment taught how to review competitive products and identify points of parity and points of difference. This exercise can be applied as a brand review practice to identify desirable attributes and the competitive advantages of points of difference.
Integrated Marketing Communication Analysis
This assignment taught the analysis of products based on their integrated marketing communications. This exercise helps determine what practices are working and how different advertisements are tailored to the mode of distribution.
Jell-O Brand Analysis
The rebrand project continued exploring the practice of brand analysis through brand elements and attributes, integrated marketing communications, and consumer-based brand equity review.
Digital Media Strategy
Amanda worked with her classmate Diane to analyze Ben & Jerry’s digital media strategy. Components of the exercise were similar to reviewing integrated marketing communications.
Other Portfolio Examples
Explore additional samples of Amanda’s work and leadership style.
Meet Amanda 